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THE WATER CLUB waterclub

Their Marketing Mandate    

Although The Water Club had been a New York fixture for years, it was beginning to lose some of its cachet.  We were asked to create advertising that would refresh their image.  A campaign that would make this restaurant  a hot new destination.  To brand the experience of dining there … rather than the food itself.  

Our Creative Solution    

Since The Water Club was actually on the water, we very naturally decided to make that the centerpiece of the campaign. Talk about a unique selling proposition!   However, we also knew that style and attitude were key.  The goal was to capture a smart and distinctive New York tone. Essentially, to dramatize The Water Club’s exhilarating difference from any other restaurant.  Here are some of the full page ads we created for them. These ads ran in New York Magazine as well as other life-style publications. Shortly thereafter, it was just about impossible to get into the place.